1. Brand Management & Business Performance

- Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).

- Generate business insights and provide recommendations to support brand growth and decision-making

- Develop & Execute branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.

- Coordinate with internal and external stakeholders to ensure timely and effective implementation of marketing activities

2. New Product Development

- Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.

- Conduct market analysis, consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.

- Packaging development: Develop packaging briefs and coordinate packaging development with internal design teams.

- Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.

3. Project Management

- Coordinate with cross-functional teams (Sales, Trade Marketing, R&D, Purchasing, Supply Chain, Design, …) to ensure on-time execution.

- Monitor project timelines, identify potential risks, and proactively drive solutions

4. Administrative Tasks & Others

- Manage monthly brand payment processes and SAP, ERP system entries.

- Prepare reports and presentations as required.

- Undertake other tasks as assigned by the manager.

- At least 3-5 years of experience in Brand Marketing, preferably in FMCG, especially in Food, Pie, Bakery & Confectionery.

- Experience in New Product Development (NPD), project management, and cross-functional collaboration is highly preferred.

- Strong understanding of consumer behavior, creativity, and strategic thinking.

- Proactive, resourceful, and able to work independently with a strong sense of ownership.

- Excellent multitasking and organizational skills in a fast-paced environment.

- Strong analytical abilities with data-driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus).

- Strong proficiency in Microsoft Excel and PowerPoint.

- Basic English communication