- Work place: Binh Thanh Dist, HCMC

- Working time: Mon-Fri (8:00 AM - 5:30 PM)

- Category: Snack

1. Brand Building & Management

• Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).

• Develop branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.

2. New Product Development

• Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.

• Conduct consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.

• Oversee packaging development: prepare design briefs and coordinate closely with the design team.

• Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.

3. Administrative Tasks & Others

• Manage monthly brand payment processes and ERP system entries.

• Undertake other tasks as assigned by the manager.

Job requirement

• Experience: 6-10 years in Branding or Trade Marketing; FMCG experience is preferred.

• Skills:

o Strong understanding of consumer behavior, creativity, and strategic thinking.

o Highly adaptable, resourceful, and practical with a proactive mindset.

o Excellent multitasking and organizational skills in a fast-paced environment.

o Strong analytical abilities with data-driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus).

• Technical Skills: Proficiency in office software.

• Languages: Basic English communication skills.